Instagram has become one of the popular social media platforms for several brands and businesses. They want to make their presence speak and drive some profitable traffic to their landing pages, building an engaged audience, and growing conversions. In case, your Instagram presence is not as robust as you want it to be, then it is maybe time for you to buckle up and learn how to sharpen up your strategies for getting real as well as organic followers on Instagram.
Remember, the larger the audience grows, the more opportunities you will have to engage and create a unique experience for your viewers. There are some brands again who like to take the easy way out to try and get followers on Instagram and there comes the essentiality of Organic followers. You will find services that give away likes and followers everywhere but you know shortcuts will never be worthy.
If you really want to grow your Instagram followers, then you need to follow some of these amazing hacks without wasting any more time. So, these are the Top 10 Ways To Get More Followers On Instagram 2021 that you must check out right now.
1. Create a Branded Hashtag
One of the most important factors to keep in mind while thinking to grow the Instagram follower base is by having a dedicated, custom, or branded hashtag. Having one dedicated hashtag will allow you to have your content collection and once a follower finds you using a highly targeted tag, there are chances, they will be more likely to follow after seeing some of your top posts.
And for Instagram marketing campaigns, you can even consider creating a branded tag for each of them. In some cases, this is a better option because it often sounds less promotional than using something more specific to your business such as your company name. Followers often use the campaign hashtag and capture the attention of their audiences. In case, they are having the same interest, then they might follow you.
2. Cross Promote Your Dedicated Hashtag
Another pretty effective tried and tested method to gain Instagram followers is by cross promoting. Now that you have created a hashtag for your brand, you need to ensure that it is in your profile otherwise who will know to use it to share your content. However, you can take the game offline and get the hashtag printed on your receipts, on signage in your store, in print ads, and at relevant events.
In case, you are on TV and radio, you can direct people to use your hashtag. Try to integrate offline as well as online campaigns by making sure that it is listed on your other social media profiles, in your email blast, and on your website. You can’t just hope for people to find your hashtag right? So do whatever possible to make sure your hashtag is getting popular.
3. Don’t Be Boring
When it comes to making an Insta post with Insta captions, you need to think beyond just one word and obviously hashtags. I am sure you want to use them too but try to mix it up as well as use hashtags so as to tell a part of your story. Try to be more funny, outrageous, ironic, and just don’t be BORING at all. Being boring can lead to unfollowing and not gaining new followers.
4. Participate in Massively Popular Conversations
For each and every post, you can use a mix of topically relevant hashtags such as #foodblogger for a food blogging page and along with that you can use some of the popular, and trending hashtags wherever you can.
All of these really specific hashtags will help you just like the long tail keywords and will show more intent and will help you find the right people. universally trending hashtags are good for getting your business in front of more people in general. These include:
#tbt or #throwbackthursday
#wbw or #waybackwednesday
#photooftheday or #picoftheday or #bestoftheday
#summer (or any of the seasons)
or even plain old #fun get you in front of more people in general.
However, you need to keep in mind that the popular hashtags should not be used in a huge volume as will look fluffy and spammy. If you use it correctly then it will surely attract a more general audience and will gain you success.
5. Use Instagram Reels
If you aren’t using the Instagram Reels feature in 2021, then you are missing out on a huge opportunity for your business or brand. Reels are the newest type of Instagram video making it the new trend which takes the center stage of the new navigation bar. You can record up to 30 seconds and can add music on Instagram.
Instagram has put Insta Reels at the forefront of Instagram and hence, there is a significant chance for users to browse and share more Reels in 2021.
Reels can be found in their own separate tab on individual Instagram profiles (and also on the Instagram Explore page!). It is quite similar to the TikTok videos and the Insta reels have the chance to go viral. The major game changer here is that the users will not only see Reels from the accounts they follow but they can see Reels from all accounts.
Sharing your Reel to both your feed and the Explore Page is an incredible way to increase your reach way beyond your followers — and possibly go viral doing so!
There are so many creative ways you can use Instagram Reels for your business! Since it is an all new feature, this can be a great idea to jump on as there will be lesser competition. In fact, Instagram will give you extra prominence as a Reel user on the main feed and the Explore page.
6. Optimize Your Profile For Search
One of the most important things to do yet pretty much underrated Instagram Hack is to optimize your profile for search. Yes! This is a must try in 2021 to grow your Instagram followings. In fact, with the recent announcement from Instagram, English-speaking users in 6 countries will be able to search Instagram using keywords. This is a huge game-changer on the app!
Previously, if users search for at-home workouts, the hashtag or accounts with the words “at-home workout” in their username would populate. However, in recent times, posts having captions, bios, or names that feature “At Home” workouts will show up in the search even if you don’t use the hashtag in the post itself.
According to an Instagram spokesperson via The Verge, “the team considers “a number of factors,” including the “type of content, captions when it was posted,” and more to surface relevant results. It also uses machine learning to “find the highest quality content that’s relevant to you.” For now, only grid posts will show up.”
Having the calendar view as well as the Later’s Saved Captions feature, you will be able to craft as well as edit all your captions at one go. In fact, you will be able to use this feature to save along with organizing the keywords.
Instagram can track that the Keyword search has been limited to only general topics and the keywords are falling under the community guidelines set by Instagram. And due to this change, it has become even more essential to optimize your bio and username for search.
Do you know what is the best part of this Instagram feature? Well! The words you include in your Insta bio and Name field are actually searchable on Instagram. Hence, they are the prime keyword real estate on your bio.
You need to take the advantage of your bio and change your Name field to something that is relevant to your business or your brand. This will be actually a great way to improve your chances of appearing at the top during the search results when anybody searches for your relevant keywords.
Instagram expert says: “If lots of other profiles are using that term, this is a great sign – you don’t want to be using a search term that no one else is using.”
7. Create an IGTV Series
Another most evitable hack to grow your Instagram account in 2021 and that could be a vital part of your Insta account is to create an IGTV series. In fact, with the COVID-19 lockdowns happening all around the world, more and more social media users are turning to Instagram just for some entertainment purpose.
And all thanks to the IGTV tab on profiles and that is pretty much easy to align your Insta viewers with the content of your IGTV. Creating an IGTV series is actually a creative way to connect with your followers while you can reach a new audience base as well.
And if you haven’t created an IGTV channel yet, then in 2021, it is high time to get in the game. Try to think about the longer form of video which will attract your audience’s attention and start creating content around the topics.
Moreover, video content tends to gain more attention on your feed which results in more engagement and you will end up gaining more followers.
8. Work with Micro-Influencers
If you are trying to reach out to new audiences in 2021, then working with micro-influencers is one of the best ways to go. While high follower counts, as well as blue ticks, might seem tempting, those influencers might not be a great choice for your brand or your business.
According to a recent study, micro-influencers with around 10k to 100k followers will offer you the best engagement and reach. Keep in mind that collaborating with micro-influencers will get you the best audience attention as they work on a smaller scale. And that actually tend to have less sponsored posts, in fact, they are known for some specific niche or interest.
9. Promote Your Content on Other Platforms
Are you looking forward to growing your Instagram followers base using some new ways, then you can always do cross-promoting. Yes! Cross-promoting your Insta post on other platforms can really be very helpful.
Coming into 2021, I can say that Pinterest and Facebook Reels will be two of the best platforms to grow your Instagram account outside of Instagram. With the unique algorithm and increasing referral of Pinterest as well as Facebook, there are several brands along with creators that have noticed a growth in their Instagram following after they joined the platforms.
You can connect your Facebook account with your Instagram account easily. And it comes with several benefits as you will be able to drive in more traffic and engagement to your Insta posts over a longer period.
In fact, if you have a website, you can always direct your viewers to your Instagram account through your website. There are other ways to drive audiences via email, podcast, Twitter, newsletter, YouTube, etc.
10. Get Descriptive with Your Captions
A picture is actually worth a thousand words but you can’t really skip the words entirely. The National Geographic page is great at storytelling along with putting great images and that eventually generates sharing and engagement. If not the story, putting a nice caption that describes the entire photo perfectly. You can keep it short for around 50 words or you can extend it to 200-250 words as per your needs. However, it is essential for you to keep in mind, not to overdo anything as this will not create a nice impression.
So these are the Top 10 Ways To Get More Followers On Instagram 2021 that you must check out without any compromise. I am sure you will be able to help your brand page grow pretty sooner. All these tips are tried as well as tested and hence, you can expect great and effective results. However, if you still have other hacks and tips to share with us that will help you gain Instagram followers, then you can share them in the comment section below.